ZIWI believes that cats and dogs can only thrive when they eat a high meat, whole prey diet that satisfies their biological needs as carnivores. Crafted for peak nutrition, their PeakPrey recipes feature unmatched variety and inclusions of pure New Zealand meat, organs, seafood, and bone, with added for a nutritional boost.

Features & benefits
  • HIGH MEAT. GENTLY AIR-DRIED: ZIWI Peak's Originals Lamb air-dried recipe combines the nutrition of raw diets with the safe convenience of dry foods. Pure and simple, featuring 96% lamb, organs, bone, and New Zealand Green Mussels, all gently air-dried to lock in nature's goodness. A nutrient-dense recipe, one portion of dry food is made from three portions of raw lamb and organs. Ready-serve peak nutrition. Simply scoop & serve.

  • PEAKPREY RATIOS: In nature, cats consume almost the whole animal to obtain their nutritional needs. That's why ZIWI Peak's Originals Lamb recipe features unmatched inclusions of raw lamb, organs, and bone, in authentic PeakPrey ratios to match your cat's biological needs.   • ULTRA LOW CARB, GRAIN FREE: Carbohydrates often contribute to health issues such as food sensitivities, diabetes, and obesity. ZIWI Peak's Originals Lamb recipe is made without unnecessary carbohydrates such as legumes or grain and is free from high glycemic carbohydrates like potato or pea starch.

  • Z-BOOST SUPERFOODS: The ultimate nutritional boost for carnivores, featuring a 10% superfood blend of cold-washed green tripe, whole New Zealand Green Mussels, and organic kelp. Brimming with nutrients, digestive enzymes, and probiotics, green tripe is a naturally delicious superfood. Rich in chondroitin, glucosamine, and omega-3, New Zealand Green Mussels are nature's remedy for joint, skin & coat health, while kelp is a powerhouse source of trace vitamins and minerals.

  • TOPPER, TREAT OR COMPLETE MEAL for ALL LIFE STAGES: Perfect as a topper for a nutrition and flavour boost, a mouth-watering treat or training reward, or a complete meal for peak nutrition and health. Optimal for kittens to senior cats and can be fed to all breeds.

  • ETHICAL & SUSTAINABLE: New Zealand's green pastures and pristine waters produce ZIWI Peak's world-class ingredients. Farmed without the use of growth hormones, ZIWI Peak's Lamb recipe features free-range, grass-fed, and grass-finished lamb raised under New Zealand's Freedom Principles, and their New Zealand Green Mussels are sustainably sourced from the world's top ranked fisheries.

  • READY-SERVE RAW ALTERNATIVE: ZIWI's delicious PeakPrey recipes combine the best of raw diets with the safe convenience of dry foods. Nature's goodness is locked in through gentle air drying, without artificial preservatives.

Good food starts with great ingredients and ZIWI's home in New Zealand has the very best. ZIWI's farmers and fishermen believe wholeheartedly in the M?ori concept of "kaitiaki". As guardians of the land, sea, and its creatures, ethical and sustainable isn't just a standard - it's a way of life.

ZIWI is dedicated to creating recipes that bring joy and peace of mind to pets and their guardians. All ZIWI Peak recipes are crafted by passionate kiwis in ZIWI-owned kitchens.

PURE NEW ZEALAND VENISON RECIPE: ZIWI Peak gently air-dried foods combine the best of raw diets with the safety and convenience of dry foods. With a mouth-watering 96% free-range venison, organs, green mussels, and bone, our delicious PeakPrey recipe helps you and your pet live your best lives, together.

This novel protein is perfect for all life stages and breeds, including cats and kittens with food sensitivities or even the most selective eaters. For a cat with allergies, a limited ingredient diet helps to determine and eliminate reactions from common pet food ingredients such as corn, wheat, soy, and some animal proteins. Starting with a low-risk allergy ingredient like venison and slowly introducing other proteins can quickly determine where the allergy resides, and as a result, can be eliminated from your pet's diet completely. Serve as a nutritious meal topper, mouth-watering treat, or complete meal. Simple, delicious, and full of purr-worthy nutrition.